Kooichi

Creative // Art director

Kooichi, or Kooch as he's more affectionately known to his friends, graduated from the advertising course at Lasalle College of the arts, after realising that Engineering Informatics was definitely not for him. He has worked with brands like Friesland, NTUC Income, Vaseline, IKEA, Chupa Chups, Mentos and Surf. Weekly runs though the park is his solace. He also has a thing for patterns, textures and gradients. Even though he has two younger brothers named Kenji and Hiroshi, they are definitely not of Japanese heritage. However, it is a great conversation starter. 

He occasionally does side projects with his partner under @cheechngfun

Kooichi is currently an Art Director at Bartle Bogle Hegarty (Asia Pacific)