• This is Kooichi
  • The works
  • More stuff
  • LinkedIn

kooichi.com

Currently disrupting at TBWA\Singapore

  • This is Kooichi
  • The works
  • More stuff
  • LinkedIn

 The UnAwkward Integrated campaign uses humour and role reversal to highlight the real problem and by extension the solution for disability inclusion. Our campaign starts with a witty film that shows how easy it is to dispel awkward moments.

Followed by educational and highly entertaining content across Instagram and TikTok. We turned a topic Singaporeans tend to ignore into a topic they had fun engaging with.

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