In this Driver recruitment campaign for Uber, instead of competing with rival companies to attract specefically drivers, we decided to re-frame the messaging to every job-seeking individual.
That the best job out there, has flexible hours, no boss, and you get a car as well.
There’s a lot of pride in being a filipino. No matter how little of an association any celebrity has to the Philippines, the filipinos would always instantly recognise them as one of their own.
To promote new titles coming out on Netflix in the Philippines, we created a new social content series, Secret Filipino Files. Tom Dela Cruz, a hawk-eyed investigator, conducts his own brand of investigation to uncover the Filipino truths behind the Netflix universe.
His core belief: Everyone is Filipino, and everywhere is the Philippines.
When we feel safe, we sleep better.
So when we follow Youtube cyber security recommendations and use the tools provided, you can go to bed with peace of mind. The goal of this video is to help creators understand why 2-step verification is important.
WHY ARE WE USING ASMR:
It’s the technique to create soothing ASMR videos with the objective to relax our audience and help them ease into sleep (creators) while teaching them about YouTube’s security recommendations.
Are you able to re-ignite that spark in your relationship once more with a little help from innovations by Singtel?
Because with Singtel, you can.
If you’re hungry for a tasty deal, bundling your services under Singtel Circle to enjoy Extra Value Benefits has never been easier, or faster.
(just like your local fast food joint.)
*cue dad jokes*
A Campaign for NTUC Income Motor insurance.
Objective was to drive traffic towards their hotline number 6789 9595.
Also included in campaign was an Outdoor Ad that made use of scratch marks in car parks to warn the audience about how NTUC Income can protect you from other errant drivers
To encourage consumers to start talking to NTUC Income advisers. We leveraged on a match-making mechanic to pair potential customers to NTUC Income advisers that would be the most similar to them in terms of lifestyle/hobbies and age group.
Mediacorp Cannes Young Lion 2016 Print Winner
We were briefed on the topic of recycling using the print medium, and we used that irony to convey the message for an awareness to the topic.
We unified an entire region’s brand look and feel, through carefully curated photographs that showcase the heritage of Friesland Milk.
Shot in Amsterdam, we created a bank of images that could be used by Friesland Campina for the Asia Pacific Region.
This translated into various Print, Social and Outdoor.
A Facebook contest done for POÄNG 's 40th Anniversary.
In the spirit to celebrate 40 years of form we are asking users to submit their wackiest chair poses to win the Poäng Chair. We start it by posting some wacky examples for the contestants to get inspired.
We created a series of game-fied videos (using the pause function) for Mentos on their facebook page.
Done by: @cheechngfun
Small side project on branding (logo design and collaterals) that I did for a friend's beauty salon specialising in eyelash aesthetics.
#cheechngfun
Note: Certain images used not owned by me, used for inspirational purposes only, all rights belong to appropriate image owners.
TVC 30"
Frisian Flag is a milk brand with a long history in Indonesia. Ever since the Dutch brought it over in the 1920s it has been a household brand. The 'sweetened condensed milk' is a beverage widely enjoyed by Indonesian households as a morning drink to start the day.
A tourist visits a exotic asian country and he discovers a street artist that sculpts his client's portraits using only his mouth.
A Chupa Chups viral video created for April Fools
There's no denying it. Everyone one of you who has spawned a child or two has witnessed a #Monsterkids moment. The screaming, the tantrum, the shrieks.... what darling displays of affection!
This year, we want to celebrate the darker side of childhood by featuring scary cherubs testing their parents patience and fraying their already worn nerves.
So sit back, get a Chupa Chups, and enjoy these #MonsterKids moments.
After all, it's about a Life Less Serious.
People are usually quite serious about dressing up for Halloween.
We decided to take the Chupa Chups approach to make Halloween less serious by suggesting a ridiculous mix mash of costumes like a lumberjack ballerina.
Created a thematic approach towards social content for the Chupa Chups brand.
Armed with the Brand line of “Life Less Serious” We created wacky and whimsical, almost ridiculous themes such as using the Chupa chups as a meat mallet in ‘D-I-WHY ?’
All Shot, designed and illustrated in-house.
Mentos dragées were used as units of measurement to oblivious results.
A tongue-in-cheek video made for Chupa Chups on valentine's to promote the alternatively less-serious benefits of the lollipop.
Social campaign for Mentos to promote a new product. By taking a fresh approach to the commonly used term of "burst of flavour".
Successfully won the 'digital' portion of a Pitch. Tasked to created a digitally based platform to reach out to potential students for NTU. Used their current Instagram base and created a mini-website by leveraging on Instagram's layout and filling it with cell-based content, which includes fun stop-motion pieces and teaser videos.
The Campaign was lead by 3 key stories of students who have done exceptional work at NTU because of the school's facilities.
By piecing together B-rated movies of yesteryear and avoiding the copyright infringement by a 100 miles. These weird creatures are horrible dancers, mimicked by the lollipop.
At least they didn't take themselves too seriously.
Regional Campaign done for Friesland Campina.
The power of imagination is what kids have. Friesland wanted to be the catalyst for activating kid’s imaginations.
